Making a Research Paper on Bank
The first step which you need to follow is to make sure about the information and the background of the topic. The pattern would be as below:
TABLE OF CONTENTS
EXECUTIVE SUMMARY 4
CHAPTER ONE 5
1.0 INTRODUCTION 5
1.1 THE COMPANY 5-6
1.2 THE CONSUMER MARKET 6-7
1.2.1 The Market 7
1.2.2 Market Demographics 7
1.2.3 Demographics 7
1.2.4 Geographic 8
1.2.5 Behavioral Pattern 8
1.3 CONCLUSION 8
CHAPTER TWO: PRESENT PROMOTIONAL TECHNIQUE 9 2.0 INTRODUCTION 9-10
2.0.1 Marketing Requirement 10
2.0.2Market Approach 10-11
2.0.3 Competitors 11
2.0.4 The Impact and Equilibrium 11
2.1 CONCLUSION 11
CHAPTER THREE: CONSUMERS DETAIL BASE 11
3.0 INTRODUCTION 12
3.1 CONSUMER MARKET 12-13
3.1.1 PROCESS OF DECISION MAKING 13
3.1.2 PROBLEM DETECTION 14
3.1.3 INFORMATION RESEARCH 14
3.1.4 EVALUATION OF OPTIONS 15
3.1.5 THE DECISION 15
3.1.6 THE DECISION 15
In this research paper I have opted TITARE MICROFINANCE BANK LTD.
Microfinance is the delivery of financial services to the active poor, low income earners and micro-entrepreneurs without the provision of collateral.
Its mission is to develop the people socially and economically in a sustainable platform by alleviating poverty.
Its concept started in 1976 in Bangladesh by Muhammad Yunus the founder of Grameen Bank and the author of the book “Banker to the Poor” Today it has spread the world over.
1.1 THE COMPANY
Titare Microfinance Bank Ltd (TMFB) is a licensed private owned financial institution located in Marine Base, Port Harcourt, Rivers State of Nigeria and incorporated in 1995 as a Nigerian Limited Liability Company with a shareholding of One Million Naira only but today has a capital base of One Hundred Million Naira only. TMFB has a registered Headquarters office, three cash centers and three meeting points all in Port Harcourt, Rivers State.
1.2 THE CONSUMER MARKET
Nigeria has a population of over 150million people of which over 80million of the population are the active poor and 65% of these figures are not served by the formal financial institutions (CBN, 2005). The Eighty (80) million active poor are the focus and market of the microfinance banks but not without competitions from the commercial or deposit banks as well as the nonprofit organizations, money lenders and daily savings collection agents.
Consumers’ behaviour and consciousness in decision making is largely affected by their culture, type of product involved and influences associated with the product usage. In the micro financing the culture, credit delivery and influence pay a great role in decision making of the clients but the underling factor is that the client needs the money to improve on her wellbeing and the possibility of accessing such funds is a welcome relief.
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