Research Paper On The Globalization of Markets
The first step which you need to follow is to make sure about the information and the background of the topic. Start writing your paper by defining marketing research and “as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.”
The basic step of writing for any type of term paper is to make the intro strong in nature. Below is the search which I did related to the topic. Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. Coca-Cola, Nike, and Starbucks command more loyalty among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the “third place” in our lives, after home and work. Marketing is an American success story. No country on earth is better at marketing than the United States. The latest Inter brand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States’ command of 28 percent of the world economy.
Why marketing developed in the U.S.
By the 1960s, American brands had benefited from so much cumulative investment in marketing that they were unquestionably the strongest brands in the world. There were three reasons why marketing developed in the United States ahead of Europe. First, the sheer size of the U.S. demanded it. Second, the ambitions of American inventors and entrepreneurs demanded the broadest possible distribution. The Wal-Mart mission, for example, is to lower the cost of living for everyone everywhere. Third, American society was open to marketing while, in Europe, business or “trade” was viewed as less worthy a profession. Marketing in the United States benefited mightily from the endorsement of management guru Peter Drucker, who famously stated: “Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Warren Buffett, America’s most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day, the proportion of company chief executives who have risen through the marketing ranks is much higher in the United States than Europe.
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