Term Papers on Mythology

Gloria Hamilton 23/03/11 1:06 PM

When you are making your term paper you need to keep in mind some points related to citation and these are essential and very important for your term paper article. The basic step of writing for any type of term paper is to make the intro strong in nature. So you have to first write an intro and this requires some creative skills of writing because it needs to be different from rest of the term paper.

Marketing often draws on mythology in order to give products heroic properties and thus communicate with consumers in compelling ways. This often includes the use of archetypal images and themes in the form of cultural myths that resonate with us in powerful and often unconscious ways. With complex narrative structures that communicate at a deep emotional level, mythic representations are continually being created and recreated, presented and re-presented in the marketplace.

Myths help us resolve cultural contradictions and understanding their role is particularly important for marketers, given that many brands now compete in ‘myth markets’, rather than product markets.
In order to make paper on this topic you have to understand the background of the subject and this can be researched out. In this article we identify and analyze the mythic content of a strand of advertising that presents archetypes of contemporary womanhood. We show how these images embody archetypes that are drawn from our pre-modern, Celtic past and how they resolve some of the tensions inherent in the dichotomous thinking that equates women with nature and the body, in binary opposition to men’s equation with culture and the mind.

We suggest how Celtic archetypes of womanhood are derived from ancient beliefs in a goddess culture. Of particular interest to us is women’s association with nature and supernatural forces, a pagan concept embraced by our Celtic ancestors, and one that can be traced to ancient, pre-Christian times, to a period when humanity worshipped a mother goddess. We will argue that Celtic culture, and Christianity that followed it, borrowed many values from this earlier, primordial past.

We will focus our discussion on the perfume industry, which from time immemorial has sought to define and capture the essence of womanhood and ‘femininity’. In doing so we hope to demonstrate that mother culture is alive and well, embedded in contemporary perfume marketing campaigns, all of which pay homage to goddess culture, female archetypes and our pagan past, and all of which refer to a Celtic value system rather than an Anglo-Saxon one.

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